Though the Company had flourished with trade in Japan-U.S. foodstuffs, we found ourselves at a crossroads towards the end of the 1980s. We found the simple modes of trade from the past to no longer be sufficient for survival; we now needed a new strategic course, without which we risked falling into a pattern of stagnation.
At this critical juncture, we responded by instituting two strategies: namely to more aggressively pursue global business, and to improve our work handling capacity by integrating business operations from manufacturing to sales. These strategies grew out of our anticipation that world foodstuff markets would become more global, which we predicted would lead to demand for a wider diversity of value-added food products. The subsequent popularity of Japanese foods overseas and the growth of imported foodstuffs and raw materials from abroad since then has been truly astounding. Moreover, the standard for value that is now demanded in imported foodstuffs has rapidly become more diverse and goes beyond price to include, as a matter of course, safety, and also higher standards of processing, more delicate flavoring, and better packaging.
Around 1998 our efforts to follow a new course of business eventually began to pay off. Today we have become both a food product producer and trading company with global operations. As such, our employees remain fully committed every day to satisfying both our customers and the regional food producers with whom we conduct business. To this end, we maintain a service mindset that enables us to provide remarkable attention to detail and to offer competitive products and full sales support.
We at The Nishimoto Wismettac Group wish to express renewed appreciation of our valued customers and business partners to whom we owe boundless gratitude for their support at critical junctures in our past. With this in mind, we shall continue to pursue a path that will enable us to further benefit our communities.