News Release

Fruits domestically grown in Japan are popular as high-quality and delicious produce in Southeast Asia and are especially sought after by wealthy local consumers. Apples are especially popular in high-income brackets of Taiwan and Hong Kong.

For this reason, Wismettac Foods, Inc., joined hands with 〔JA ZEN-NOH Aomori, JA Tsugaru-Mirai〕to develop new markets. With the concept of “Easy to Buy” apples, middle-class consumers in Southeast Asia were targeted. Kodama (small) apples are affordable, high-quality produce. Once the distribution channel was determined, a brand name expressing the apple’s traits, SUGOI, was coined and an overseas sales trial launched.

From next year onward, plans have been made further expand the business.

In Southeast Asia, the apple from Japan is popular "a delicious and high-quality" conventionally. Therefore we made the brand which emphasized "From Japan"

The design of the carton: like Japanese animation girl, Mount Fuji, Cherry tree, the logo of the brand name like a brush writing.

SUGOI is a Japanese word, which includes “excellent,” “astonishing” and “very good” among its meanings. These apples were particularly well received in Thailand as an [Extremely Delicious Apple] brand.